Secret Ingredients

Secret Ingredients from Atomic Elroy on Vimeo.

I’ve decided that the penultimate Media dump will be an actual of the SECRET INGREDIENT of Concept Cola… There’s 2 ads wait for the 3 sec. of black between the two.

NoTE: I never want the viewer to be able to tell what they are looking at without an amount of effort…

Statement: This Project Media Dump is a conceptual continuity arc of the culmination of the last few years of my video output dealing with the over saturation of media in our culture and society, we no longer make culture we make a media dump or junkyard.
Atomic Elroy’s Weekly Multi-Media Minute ( from the MediaDump Project ) These VidKeyMix MultiMedia Minutes come from a process of feeding 2 video sources into a mixer and using a luma key effect to collage them together. Luma Key uses luminance instead of color to key over the image. This is then fed into another mixer already luma keying two additional images. This process can be continued until a very dense final image is produced. This also produces a controlled chaos of sorts. DADA randomization…